Everyone’s talking shite. I’m just breathing it in.

Everything stinks. And that’s beautiful.

Life is a dumpster fire. Humans are walking, talking rubbish. Meetings, newsfeeds, Instagram posts — perfume on a pile of shit. And we’re here to sniff it, name it, and occasionally laugh while gagging.

I don’t have answers. I don’t want followers. I want witnesses to absurdity. People who can look at the world and say: Yep. That’s bullshit. And I love it anyway.

Rules for survival.

• Notice it. Don’t pretend it isn’t there. Your own ego. Their nonsense. Society’s ridiculous rituals. Smell it.
• Laugh at it. Loudly, quietly, violently, subtly — your choice.
• Call it out. Scribble, shout, text your friends, draw graffiti in your head. Make noise.
• Stay human. Flaws, mistakes, missteps — the only currency that counts.
• Embrace chaos. The world isn’t tidy, and neither are we. That’s the point.
• Breathe through it. Sometimes survival is a deep inhale, a sarcastic exhale, and moving on.

Observe everything.

• People who think they know things but have no idea.
• Language that smells like ambition but tastes like nothing.
• Social rituals that are part theatre, part desperation, all absurd.
• Power, fame, ego — the triple stench that never leaves a room.
• Daily life — the mundane is a minefield of nonsense if you have a good nose.
• Yourself — always, mercilessly, because self-delusion is the strongest perfume of all.

Smelling shite isn’t cynical. It’s clarity. Humor is the antidote. And chaos is the teacher.

What we’re doing here.

We’re documenting life in smells, absurdities, and laughs.

We’re cataloguing the nonsense that surrounds us.

We’re questioning the rituals, the hierarchies, the lies we tell ourselves.

We’re keeping our wits, our humor, and occasionally our lunch.

This isn’t guidance. It isn’t advice. It’s a way to see the world and survive it without dying of boredom, outrage, or self-importance.

Rallying cry.

Smell it. Name it. Survive it. Laugh while you do.

Breathe deep. Watch closely. And remember: everything stinks. And that’s exactly why it’s worth noticing.

— Tom Kite.

Sniff it First.

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