Division of Collective Nonsense Awareness — Est. Whenever It Started To Stink
Welcome, recruit.
If you’ve found your way here, congratulations — your nose works. Most people lose that sense early. Too much deodorised truth, too many scented lies.
This isn’t a club, not really. It’s a loose, leaky network of the curious, the cynical, the self-aware, and the terminally unimpressed.
We don’t seek enlightenment. We seek the source of the smell.
Division 01: The Lab.
Purpose: Experiments in chaos, contradiction, and creativity.
We test ideas the way rats test electricity — by chewing through wires until something sparks.
Here, failure is sacred, and nonsense is peer-reviewed.
Expect drafts, fragments, overheard truths, detours, detritus.
Some of it might even make sense (by accident).
Division 02: Field Notes.
Purpose: Real-world surveillance of the absurd.
Operatives submit evidence from everyday life — things said in meetings, ads that defy physics, philosophies that smell like PR briefs.
We collect and catalogue the great modern performance of pretending to know what we’re doing.
Division 03: Propaganda.
Purpose: Words as weapons.
The official communications wing of A Smell Shite.
Editorials, essays, open letters, manifestos, rants, dispatches — anything that pokes holes in the inflated.
Truth is optional. Honesty is mandatory.
Division 04: The Public.
Purpose: That’s you.
You’ve been enlisted without consent.
Participation is involuntary, observation unavoidable.
Every time you question a trend, smell a lie, or laugh at a brand that takes itself too seriously — you’re one of us.
Code of Conduct
- Sniff before swallowing.
- Laugh before lecturing.
- Question everything, especially yourself.
- Remember: bullshit is universal — humility is optional.
- If in doubt, it’s probably marketing.
No fees. No hierarchy. No seven-step plan to authenticity.
Just a growing archive of people who’ve realised that the world is absurd, and that’s beautiful.
We are not saving the world.
We are documenting the smell.
A Smell Shite — The Movement. Because someone had to call it.
Either way, the lesson is simple:
- Observe carefully. Kids notice everything.
- Laugh at the absurdity. They do, naturally, and it’s infectious.
- Learn a little humility. You might think you’re subtle, but they’re already five steps ahead in sniffing the nonsense.
The subtle scent of bullshit is everywhere, and sometimes the only way to cope is to watch, learn, and quietly admire the honesty of a child. They smell it all, we just have to remember to breathe through it — and maybe laugh a little while we do.
— Tom Kite.
Sniff it First.
Sign up. Never miss the absurd.
Everyone’s talking shite. I’m just breathing it in. 